Valuing Strategic Associations

One of the most effective business-development strategies is a process that’s employed by mid-size to large companies every day. It’s the use of strategic associations.

A strategic association is a win-win, but the way each party “wins” can be quite different. Strategic associations are most beneficial and impactful when they are built between businesses with complimentary offerings, that serve the same markets and clients. They work best when they create a synergy..

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A strategic association can be an extremely powerful tactic that gives you or your business a competitive edge. According to a study, 85 percent of business owners believe associations and partnerships are essential for business success.

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The first and foremost concern for any service provider must always be fullfillment of the needs of the client. As we approach the future, after everything that has happened in 2020, we must closely examine how these needs have changed.

Can you afford not to be concerned? Can you afford to remain simply a contractor?